Marketing & Branding Specialist

As a Marketing & Branding Specialist at Treasure Well, you will be responsible for shaping and executing the firm’s global marketing strategy, strengthening brand positioning, and enhancing digital and offline presence. This role requires a strategic and creative professional with expertise in brand development, content marketing, and corporate communications within the financial, legal, or investment advisory sectors.

This is an exciting opportunity to work with high-net-worth clients, private investors, and global institutions, ensuring that Treasure Well’s brand remains synonymous with trust, expertise, and innovation in wealth structuring, investment migration, and tax advisory.

Key Responsibilities

Brand Strategy & Market Positioning

• Develop and implement a comprehensive brand strategy that aligns with Treasure Well’s corporate vision and industry leadership goals.

• Enhance brand messaging, visual identity, and corporate storytelling to position Treasure Well as a leader in wealth management and regulatory advisory.

• Oversee and refine brand consistency across all platforms, including website, digital marketing, social media, and thought leadership initiatives.

  Content Marketing & Thought Leadership

• Develop and manage high-impact content, including whitepapers, reports, blogs, investor briefings, and multimedia presentations.

• Work closely with executive leadership and advisory teams to create market insights and thought leadership pieces that resonate with HNWIs, institutional clients, and financial partners.

• Identify key industry trends, client concerns, and regulatory developments to shape data-driven marketing campaigns.

  Digital Marketing & Social Media Strategy

• Drive digital engagement through SEO-optimized content, email marketing, and paid advertising campaigns.

• Manage the firm’s social media strategy across LinkedIn, Twitter, and other professional platforms to increase brand visibility and client engagement.

• Implement data-driven marketing analytics, optimizing digital outreach to maximize lead conversion and audience targeting.

  Public Relations & External Communications

• Establish and maintain strong media relations, securing press coverage and interviews in financial, legal, and investment publications.

• Develop corporate communication materials, press releases, and investor reports that align with Treasure Well’s strategic direction.

• Oversee event sponsorships, conferences, and speaking engagements, ensuring Treasure Well remains at the forefront of industry networking and professional discussions.

  Strategic Partnerships & Business Development Support

• Collaborate with business development teams to develop client engagement strategies and marketing-driven lead generation initiatives.

• Manage strategic sponsorships, corporate alliances, and industry collaborations to strengthen brand credibility and global presence.

• Support the client relationship team with customized marketing collateral and investor presentation materials.

Required skills and Expertise

• 5-8 years of experience in marketing, brand management, or corporate communications, preferably within the financial services, legal, or investment advisory sectors.

• Strong expertise in content marketing, digital strategy, and corporate branding.

• Deep understanding of HNW audience behavior, investment trends, and global financial regulations.

• Proven experience in thought leadership, PR, and stakeholder engagement.

• Strong analytical skills with experience in marketing performance tracking, SEO, and campaign analytics.

• Excellent communication, presentation, and writing skills, with the ability to translate complex financial topics into engaging, client-friendly content.

• Familiarity with CRM systems, automation tools, and content management platforms.

• Bachelor’s or Master’s degree in Marketing, Communications, Business Strategy, or a related field.

Benefits

• Competitive Salary + Performance Bonuses

• Global Work Exposure – Work across 50+ jurisdictions on high-profile cases.

• Hybrid Working Model – Flexible work-from-home options available.

• Professional Development & Certification Support – Access to industry-leading training, workshops, and external certifications.

• International Career Mobility – Opportunity to work with teams in London, Dublin, Zurich, Dubai, and Hong Kong.

• Private Healthcare & Wellness Initiatives – Comprehensive health, dental, and mental wellness programs.

• Fast-Track Career Growth – Access leadership training, mentorship programs, and structured career progression opportunities.

• Networking & Thought Leadership – Engage in industry conferences, regulatory panels, and global compliance forums.

About Treasure Well

At Treasure Well, we specialize in providing strategic advisory services across wealth structuring, tax optimization, investment migration, and regulatory compliance. Our firm is built on a foundation of precision, foresight, and discretion, ensuring that our clients—high-net-worth individuals (HNWIs), family offices, global investors, and corporate entities—navigate complex international landscapes with confidence.

We understand that in an evolving global economy, financial structures, regulatory requirements, and wealth protection strategies must be carefully designed to withstand change. Our multidisciplinary expertise allows us to craft tailored solutions that address the legal, financial, and strategic needs of our clients, ensuring compliance while maximizing opportunities for sustainable growth.

With a presence in key financial jurisdictions worldwide, Treasure Well delivers a global perspective with local insight. Our team of experienced professionals, drawn from diverse backgrounds in finance, law, and international taxation, collaborates to offer a seamless, high-value service.

At the core of our approach is a commitment to:

• Bespoke Solutions – No two clients are the same, and our strategies reflect the uniqueness of their objectives.

• Regulatory Precision – We ensure that all structuring and advisory services meet global legal and compliance standards.

• Strategic Growth – Our focus extends beyond today’s challenges to help our clients prepare for long-term financial security.

At Treasure Well, we don’t just advise—we shape the future of wealth, mobility, and regulatory excellence.